Navan demo request landing page
'See Navan in action' demo page, a modern split-screen layout that pairs a compact four-field form on the left with a rotating benefit carousel, product UI and a large scrolling logo wall on the right. It carries its persuasion through motion and social proof rather than static stat blocks.
Persuade with motion when you won't use stats
Navan skips the stat block entirely and lets a rotating carousel carry four benefit messages over live product UI. If your product is visually strong, a short cycling carousel can pitch the full story without a wall of static copy, but keep each frame to one idea.
A split screen separates the two jobs cleanly
Conversion lives on the left, persuasion on the right, and neither competes with the other. Putting the form and the selling side by side means the visitor is convinced and converts on the same screen, no scrolling to find the form.
Make the qualifier optional to keep friction low
The ‘what topics would you like to cover?’ field routes the sales conversation without adding a required hurdle. An optional qualifier captures intent from motivated buyers while leaving the fast path open for everyone else.
Breadth of logo, shown in motion, is its own proof
A scrolling marquee of 20-plus recognizable brands signals ‘works for companies like yours’ across industries. When you have logo volume, motion turns the wall into a headline feature instead of a static footnote.
Match form length to the offer, not to a rule
Four fields plus a phone number fits a guided sales demo with human follow-up, lighter than an enterprise qualifier, heavier than a self-serve email grab. Let the offer type, not a fixed ‘shorter is better,’ set the field count.
Screenshot captured from Navan's public page and shown for editorial and educational analysis. Navan is not affiliated with Kippler.
Common questions about this page.
What kind of landing page is Navan's demo page?
It's a bottom-funnel, sales demo-request page with a split-screen layout: a compact four-field form on the left and a rotating benefit carousel, product screenshots and a scrolling customer-logo wall on the right. It captures a lead and promises human follow-up.
Why does Navan's demo page use a carousel instead of stats?
Navan's product is visually strong, so it lets a four-slide carousel pitch its benefits (one-stop shop, control, visibility, rewards) over live UI rather than a static stat block. Motion plus real screenshots does the persuading, keeping the page modern and uncluttered.
How is Navan's demo page different from Lyra's, Ramp's or Brex's?
Four points on a spectrum: Lyra runs an eight-field form behind ROI stats; Ramp offers a one-field, product-led demo menu; Brex strips to a bare five-field form; Navan sits in the middle with a four-field split-screen page that persuades via a rotating carousel and a deep logo marquee.
What can B2B marketers learn from Navan's demo page?
Use a split screen to separate conversion from persuasion; lean on motion (a short benefit carousel) and product UI when you'd rather not use stats; make qualifiers optional to keep friction low; and turn a large logo set into a scrolling proof feature. Match form length to the offer, not to a rule.
How can I apply this to my own paid-search landing pages?
Match the page to the query intent, size the form to the offer, put your strongest proof next to the ask, and give every element one job. It is a repeatable pattern worth stealing.