Included Health demo request landing page
A demo-request landing page teardown, block by block.
Member & crisis escape hatch
Copy under the form routes non-buyers away: members to the Included Health portal or Doctor On Demand, and crisis situations to 911. A healthcare company whose page attracts both employers and patients must peel patients off the sales form, and handle crisis responsibly.
Show the end-user product when the buyer is buying an experience
Included Health puts the member app on the demo page. If your buyer is choosing something their people will use daily, showing that experience out-persuades a feature list.
Write the value line for both sides of the committee
‘The experience they want and the savings you need’ speaks to HR and finance at once. Benefits purchases are joint decisions, address both readers in one sentence.
Route non-buyers off the sales form
Members and patients land on healthcare demo pages too. Explicit ‘if you're a member…’ routing keeps the pipeline clean and gets those people to the right place.
Handle crisis responsibly, even on a sales page
A 911 note for emergencies is the right call for a care brand. When your audience might include people in distress, safety routing belongs on the page, it also signals a care-first brand.
Keep the buyer's form short when the product does the selling
With the mockup carrying persuasion, the form stays at six fields. Let a strong product visual justify a lighter ask, and qualify on the call.
Screenshot captured from Included Health's public page and shown for editorial and educational analysis. Included Health is not affiliated with Kippler.
Common questions about this page.
What kind of landing page is Included Health's demo page?
It's a bottom-funnel demo-request page for employer healthcare. A split layout pairs a ‘Discover the value of integrated healthcare’ pitch and an animated member-app mockup with a six-field form (name, work email, company, phone, and an open ‘how can we help?’), plus escape-hatch copy routing members to their portal and crises to 911.
Why does Included Health show a member-app mockup on the demo page?
Because the employer buyer is choosing a product their employees will use daily. Showing the actual member experience (‘Hi, Riley,’ get-care options) makes the value tangible and reassures that the product is polished, proof-of-substance through the product itself rather than a stat block.
How is Included Health's demo page different from Lyra's or Transcarent's?
All three target employer healthcare buyers. Included Health leads with an animated member-app mockup and careful member/crisis routing; Lyra leads with a four-tile ROI stat block; Transcarent uses a short brand-led card with no on-page proof. Included Health's proof is the product experience itself.
What can B2B marketers learn from Included Health's demo page?
Show the end-user product when the buyer is buying an experience; write the value line for both sides of the buying committee; route non-buyers off the sales form; handle crisis situations responsibly even on a sales page; and keep the form short when a strong product visual carries the persuasion.
How can I apply this to my own paid-search landing pages?
Match the page to the query intent, size the form to the offer, put your strongest proof next to the ask, and give every element one job. It is a repeatable pattern worth stealing.