Spring Health demo request landing page
'Request a Business Demo' page, a qualification-heavy demo page that opens the form with two self-identifying dropdowns, runs a nine-field qualifier, and carries its persuasion with three plain benefit bullets rather than ROI stats or a logo wall.
Qualify at field one, not after the form
Spring Health opens with two dropdowns, role and interest, before the email field, so segmentation and routing begin immediately. If your sales team routes by persona, asking the routing question first (not last) makes every downstream field more useful.
A long form is a filter on a high-intent page
Nine fields including state and headcount would kill a content download, but on a demo page they qualify. Match the number of fields to how much the visitor has already decided, ask more when intent is high.
Decide deliberately whether to prove on-page
Spring Health runs a long form with almost no on-page proof; Lyra runs a similar-length form behind ROI stats and logos. Neither is wrong, but the choice should be deliberate and matched to how warm your traffic is, not left to chance.
Name the category you're replacing
'Transform your EAP' frames Spring Health against the incumbent behavioral-health category rather than a named competitor, a high-contrast, low-risk way to make the switch case to a benefits buyer.
Capture routing data, not vanity fields
Every field here earns its place: role and interest route the lead, state and headcount size and territory it. Before adding a field, ask whether sales will act on it, if not, cut it.
Screenshot captured from Spring Health's public page and shown for editorial and educational analysis. Spring Health is not affiliated with Kippler.
Common questions about this page.
What kind of landing page is Spring Health's demo page?
It's a bottom-funnel, sales-qualification demo page. It opens with two self-identifying dropdowns and runs a nine-field qualifying form (role, interest, email, name, title, organization, state, employee count), with three benefit bullets as its only on-page persuasion.
Why does Spring Health's demo form open with dropdowns?
To segment and route the lead before collecting contact details. Asking 'What best describes you?' and 'What are you interested in?' at field one lets Spring Health's team route the demo to the right specialist, making the rest of the form more actionable.
How is Spring Health's demo page different from Lyra's?
Both are healthcare demo pages with roughly the same form length, but they prove it differently. Lyra buys down its eight-field ask with four ROI stats and a wall of enterprise logos; Spring Health runs nine fields with only three benefit bullets and no on-page stats or logos, a cleaner qualifier that leans on off-page brand.
What can B2B marketers learn from Spring Health's demo page?
Put the routing question first so qualification starts at field one; treat a long form as an intent filter on a high-intent page; decide deliberately whether to prove on-page (Spring Health chose not to); frame the offer against the incumbent category; and only ask for fields sales will actually act on.
How can I apply this to my own paid-search landing pages?
Match the page to the query intent, size the form to the offer, put your strongest proof next to the ask, and give every element one job. It is a repeatable pattern worth stealing.