15Five demo request landing page
A demo-request landing page teardown, block by block.
Ask for the decision timeline when timing drives routing
15Five's ‘expected decision timeline?’ field lets sales prioritize near-term buyers instantly. If purchase timing changes how you'd handle a lead, a single timeline question is high-value qualification most forms skip.
Lead with the buyer's pain, not the product
‘Put an end to low performance, disengagement, & turnover’ names the problem, not the platform. A pain-led headline plus outcome bullets frames the demo as the fix and earns a heavier form.
Translate features into business results for HR buyers
The bullets speak in ‘business results’ and ‘actionable insights,’ not feature names. People-team software is bought by committee and justified to finance, write the value line for that reader.
Match a heavy form with heavy proof
Eleven fields is a real ask; 15Five offsets it with a logo wall and a dense award strip on the same page. If you must ask a lot, prove a lot right next to the form.
Use awards as risk-reduction for cautious buyers
The badge strip (G2, Brandon Hall, WorkTech) signals ‘category-leading, safe choice.’ For a risk-averse buyer, third-party recognition does reassurance that self-claims can't.
Screenshot captured from 15Five's public page and shown for editorial and educational analysis. 15Five is not affiliated with Kippler.
Common questions about this page.
What kind of landing page is 15Five's demo page?
It's a bottom-funnel demo-request page for performance-management software. A split layout pairs a pain-led headline, outcome bullets and a customer logo wall with an eleven-field ‘Request a Demo’ form, including product interest, employee count, country and an expected-decision-timeline qualifier, over a dense award/analyst badge strip.
Why does 15Five's demo form ask for a decision timeline?
Capturing expected purchase timing up front lets sales prioritize and route leads immediately, near-term buyers to a rep, longer-horizon ones to nurture. It's a BANT-style qualifier that, together with product interest and company size, lets 15Five triage the pipeline the moment a lead arrives.
How is 15Five's demo page different from Culture Amp's?
Both target HR/People buyers, but 15Five is qualifier-heavy and proof-heavy: an eleven-field form on a full page with a logo wall and award badges. Culture Amp uses a short modal that routes by a ‘how can we help?’ interest checklist. 15Five asks more and proves more; Culture Amp optimizes for lower friction.
What can B2B marketers learn from 15Five's demo page?
Ask for the decision timeline when timing drives routing; lead with the buyer's pain rather than the product; translate features into business results for HR committees; match a heavy form with heavy on-page proof; and use third-party awards as risk-reduction for cautious buyers.
How can I apply this to my own paid-search landing pages?
Match the page to the query intent, size the form to the offer, put your strongest proof next to the ask, and give every element one job. It is a repeatable pattern worth stealing.