Culture Amp demo request landing page
A demo-request landing page teardown, block by block.
‘How can we help?’ interest picker
Five checkboxes map the lead onto Culture Amp's product lines, engagement/surveys, diagnostics, leadership, performance management, and AI Coach. Product-interest self-selection routes and tailors the demo without a long qualifier, and the options double as a menu of what the platform does.
Let buyers route themselves by product interest
Culture Amp's ‘How can we help?’ checklist sends the lead to the right product and team while doubling as a menu of the suite. When you sell several modules, a short interest picker routes better than a single ‘what are you interested in?’ dropdown, and it educates.
A modal trades a linkable page for lower friction
Opening the form in place keeps the visitor in context and removes a page load. The cost is a demo page you can't rank, link, or run ads straight to, decide whether reach or friction matters more for your funnel.
Size the deal with one band, then stop
An employee-count dropdown segments SMB from enterprise in a single field. Add the one sizing question your routing needs and resist stacking more firmographics into a capture-optimized form.
Separate the opt-in from the submission
Culture Amp makes marketing consent its own unchecked box. Unbundling consent from the demo request is cleaner, more trustworthy, and safer under global privacy rules than a bundled ‘by submitting you agree.’
Put your positioning into the form's options
An ‘AI Coach’ interest checkbox carries Culture Amp's AI story into the capture step itself. The choices in a picker are positioning real estate, let them say what's new about your platform.
Screenshot captured from Culture Amp's public page and shown for editorial and educational analysis. Culture Amp is not affiliated with Kippler.
Common questions about this page.
What kind of landing page is Culture Amp's demo page?
It's a bottom-funnel demo request delivered as a modal (‘Get a demo of Culture Amp’) rather than a standalone page. The form captures name, phone, work email, company, job title and an employee-count band, then routes with a five-option ‘How can we help?’ product-interest picker, with marketing consent as a separate unchecked opt-in.
Why does Culture Amp use a modal instead of a demo page?
A modal opens the form in place from any ‘Book a demo’ button, keeping the visitor in context and removing a page load, lower friction to start. The trade-off is that there's no dedicated demo URL to rank, link to, or point ads at; the persuasion happens on the CultureOS platform page behind the overlay.
How is Culture Amp's demo form different from 15Five's or BambooHR's?
Culture Amp routes with a ‘How can we help?’ product-interest checklist inside a modal, where 15Five and BambooHR use standalone demo pages. The interest picker (engagement, diagnostics, leadership, performance, AI Coach) segments the lead by module and doubles as a menu of the suite.
What can B2B marketers learn from Culture Amp's demo form?
Let buyers self-route by product interest when you sell multiple modules; weigh a modal's lower friction against losing a linkable page; size the deal with a single band; separate the marketing opt-in from the submission; and use a picker's options to carry your positioning (here, the AI Coach).
How can I apply this to my own paid-search landing pages?
Match the page to the query intent, size the form to the offer, put your strongest proof next to the ask, and give every element one job. It is a repeatable pattern worth stealing.